A New Look for TIAA-CREF.org

New York, March 10, 2010

TIAA-CREF.org features a new look that makes interacting with America’s largest private retirement system even easier.

TIAA-CREF is America’s largest private retirement system and manages retirement savings on behalf of 3.6 million Americans in the academic, research, medical and cultural fields.

“Across our sites, and on Facebook, Twitter and iTunes and myretirement.org, investors can experience more of the education, advice and services we offer to help meet their lifetime financial needs,” said Jeff Fleischman, the company’s chief digital strategist. “The enhancements to tiaa-cref.org represent the first of several planned improvements to our sites that will enable clients to interact with TIAA-CREF even more conveniently.”

Highlights at tiaa-cref.org include a new more readable page layout, new banners and account log-in fields that enable clients to access their accounts directly. The homepage highlights information about TIAA-CREF’s noncommissioned, objective advice and planning services, as well as expanded information for retirement plan sponsors.1

TIAA-CREF (www.tiaa-cref.org) is a national financial services organization with $414 billion in combined assets under management (12/31/09) and the leading provider of retirement services in the academic, research, medical and cultural fields.

Media Contact:

Chad Peterson, Director, Corporate Media Relations
cpeterson@tiaa-cref.org, 704 988-6811 Cell: 917 715-9083

Abby Aylman Cohen, Manager, Corporate Media Relations
aacohen@tiaa-cref.org, 212 916-4381 Cell: 917 596-4758

1TIAA-CREF compensates the advisors through a salary-plus-incentive program based on client service excellence and financial results. Advisors will only recommend products that help achieve our clients’ goals.

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